Site Content

Foreword

• Why This Book? (Your personal vision, global context)

• How to Use This Book (Serial guide, practical focus, who it’s for)

1. My Journey: East Meets West in Business Travel

• Your story, your partner’s story

• “China as the Elephant”—myths, truths, and what’s changing

2. Business Travel in a Changing World

• From Growth at Any Cost to Sustainable Value

• The Global and China Business Travel Landscape: Key Trends

• Expert Sidebar: Why Sustainability Now?

3. Sustainability: The Hidden Engine of Lasting Success

• What It Really Means for Business Travel (not just “greenwashing”)

• Quick Quiz/Checklist: Is Your Travel Program Built to Last?

4. Chapter 1: Pre-Trip Strategy & Decision-Making• Is Travel Necessary? Alternatives & ROI• Expert Tool: Decision Matrix for Sustainable Travel• Policy Templates & China-specific Considerations• Sidebar: When Virtual Fails, When It Wins

5. Chapter 2: Booking Smart—Flights, Hotels, and More• Booking Platforms: China vs. Rest of World• Supplier Choices That Matter (Green Certifications, Carbon Reporting)• Case Study: Building Sustainable Supplier Relationships• Checklist: What to Ask Suppliers• Expert Tips: Getting Real Value

6. Chapter 3: On the Road—Experience & Operations• Managing Costs, Well-being, and Impact• Sustainable Habits for Business Travelers• Local Choices: Food, Transport, and Waste• Mini-Story: Surprises and Pitfalls in China

7. Chapter 4: Post-Trip—Reporting, Feedback, and Action• Measuring Impact (Beyond Expense Reports)• Stakeholder Reporting (Internal/External)• Toolkit: Sample Impact Report Template• Expert Comments: How to Make Improvements Stick

8. Hotels: Partners in Sustainable Travel• What to Look for, How to Influence Change• China’s Green Hotel Movement vs. Western Standards• Interview: Leading Hotel GM’s Perspective

9. Airlines & Ground: The Next Frontier• Choosing Better Flights, Offsetting Emissions• China’s Aviation Evolution• Sidebar: How Ground Transport Makes a Difference

10. Clients, Travel Managers & TMCs• How to Drive Change from Within• China’s “Super Apps” and Global Tech• Expert Q&A: Lessons from the Field

11. Business Travel 2030: Scenarios and Trends• AI, Digitalization, Remote Work, Policy Shifts• Sustainability as a Business Advantage

12. How to Start: First Steps for Your Business• Action Checklists• Building a Roadmap• Your Reflection: What I Wish I Knew

•Glossary (Jargon Buster)

• Top Tools & Resources

• About the Authors

• Acknowledgements